VIBE Bracelet - Odoo + Marketing
Requirements to triple your sales.
VIB Bracelet Launch Proposal
We will run three types of campaigns simultaneously (B2C and B2B):
These campaigns need web + CRM + marketplace + shipping
Social media scraping + email outreach.
Paid social media campaigns.
AI-driven organic social media campaigns.
Newsletters, loyalty cards, and discount cards.
Demo AI VIDEO
At the same time, we will conduct market research during the campaign to refine positioning and offers.
Part 1: Know, Like, and Trust You (5 weeks)
This stage builds a solid marketing foundation to attract qualified customers without relying on random tactics.
Week 1: Where am I?
Topic 1: Strategy before tactics
Benefit: Learn to design a solid strategy that avoids random moves and produces sustainable results.
Deliverable: “Strategy Before Tactics” document
Topic 2: Find your fan – stop working with people who don’t value you
Benefit: Identify your ideal customer profile to attract people willing to pay for what you offer.
Deliverable: Ideal Customer Profile
Week 2: Marketing Message
Topic 3: Discover your Marketing Message
Benefit: Build a clear and compelling message that communicates your unique value.
Deliverable: Marketing Purpose Statement
Topic 4: A visual image to tell your Marketing Message
Benefit: Design a consistent visual identity that conveys professionalism and trust.
Deliverable: Brand Visual Identity Guide
Week 3: Image and Customer Journey
Topic 5: Products and services for each stage of the customer journey
Benefit: Develop offers tailored to every stage of the buying cycle, increasing conversions.
Deliverable: Sales Funnel Map
Week 4: Communicating
Topic 6: Create marketing content that educates
Benefit: Produce content that informs, persuades, and positions you as an industry leader.
Deliverable: Editorial Content Calendar
Topic 7: A website that works day and night
Benefit: Optimize your website to consistently attract customers.
Deliverable: Web Optimization Strategy
Week 5: Online and Internal Marketing
Topic 8: Be found locally
Benefit: Position your business in local searches to attract nearby customers.
Deliverable: Local Positioning Plan
Topic 9: Involve your entire team in marketing
Benefit: Build a marketing culture within your team that generates collective results.
Deliverable: Internal Marketing Playbook
Part 2: Conversions (7 weeks)
Here you will learn how to turn prospects into loyal customers who return and recommend your products.
Week 6: Effective Advertising
Topic 10: Create advertising that delivers results
Benefit: Design ad campaigns that actually generate leads and sales.
Deliverable: Media Advertising Plan
Topic 11: Introduction to 2-step advertising
Benefit: Learn to create ad campaigns that guide prospects through a clear buying process.
Deliverable: Two-Step Advertising Strategy
Topic 12: Elements of effective 2-step advertising
Benefit: Gain a proven structure to capture attention and increase conversions.
Deliverable: Effective Advertising Template
Topic 13: Guru Marketing Formula for advertising
Benefit: Apply a tested formula that improves ad performance.
Deliverable: Practical Guide to the Guru Formula
Week 7: Sales Letters and Copywriting
Topic 14: Which advertising channels work best for your business?
Benefit: Identify the most profitable media channels for your market.
Deliverable: Advertising Media Analysis Report
Topic 15: Build an advertising plan for small businesses
Benefit: Structure a cost-effective advertising plan tailored to your budget.
Deliverable: Detailed Advertising Plan
Week 8: Small Thinking and Direct Mail
Topics 16–21: Strategies to attract customers with direct mail, sales letters, and personalized messages.
Benefit: Learn to apply effective and low-cost tactics to reach your prospects.
Deliverable: Complete Package of Direct Marketing and Copywriting Strategies
Week 9: PR Basics
Topics 22–24: Methods to position your brand in the media and build successful public relations.
Benefit: Develop a PR plan that increases visibility and authority.
Deliverable: Public Relations Plan tailored to your business
Week 10: Advanced PR
Topics 25–27: Advanced strategies to capture media and customer attention.
Benefit: Master PR best practices to make it a powerful marketing tool.
Deliverable: Public Relations Toolkit
Week 11: Referrals
Topics 28–30: Techniques to create a strong referral system that multiplies your clients.
Benefit: Build a reliable recommendation network among your current customers.
Deliverable: Strategic Referral System
Week 12: Conversions
Topics 31–32: Advanced strategies to convert leads into customers through an educational system.
Benefit: Create an internal training system that turns clients into promoters.
Deliverable: Educational Conversion System
Part 3: Planning & Evaluation (4 weeks)
This stage ensures long-term control, measurement, and continuous improvement of marketing activities.
Week 13: Advanced Conversions
Topics 33–39: Advanced strategies to perfect customer conversion and loyalty.
Benefit: Maximize customer retention and word-of-mouth referrals.
Deliverable: Advanced Conversion System
Week 14: Marketing Plan
Topics 40–41: Strategic plan to organize all marketing actions.
Benefit: Create an integrated plan that keeps you focused on key objectives.
Deliverable: Annual Marketing Plan
Week 15: Evaluation
Topic 42: Implementation of tools to measure marketing impact.
Benefit: Track results and optimize advertising investments.
Deliverable: Key Marketing Metrics Report
Week 16: Calendar
Topic 43: Design of an effective marketing calendar.
Benefit: Clearly manage campaigns, launches, and promotions.
Deliverable: Annual Marketing Calendar